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Every brand needs a central idea around which to make all the important decisions. Some brands allow the idea to rule everything, others see its influence going no further than the marketing department. The expression of the idea might be a name, a slogan, or an image. See my work for examples of cohesive brand strategies and to see how a great brand idea can rocket-fuel the business.
Guided by the brand idea, campaigns forge direct, persuasive connections with your audience. Whether you’re selling a product or service or promoting a change of behaviour, campaigns work better with a creative spark. See recent campaigns I’ve worked on.
You’ve got it. They want it. (If only they knew.) In a noisy world, it takes courage, persistence, and originality to be heard. Media neutral, my portfolio demonstrates how the message always wins.
Hire a good writer and you employ the right words. Writing is an art, like engineering is a science. It doesn’t have to look beautiful to work, but beautiful sure works better. If you read nothing else, at least find out what clients say about my work.